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What you should measure in your email marketing campaigns Number
Once we know our clients and know how to approach them, the next step is to always be available (or at the times established for this purpose) to address their questions, complaints or claims. This aspect is crucial, since the client cannot feel helpless or unattended both in the spa facilities and in the moments before the purchase or during the post-sale. I will leave for another time the question of customer treatment in the spa itself, since we will address it in subsequent articles (although I encourage you to consult these two posts that can serve as guidance) and I am going to focus on how to serve customers especially in the pre-sale and post-sale processes. Tools to communicate with spa clients We have four fundamental tools that should be implemented and used appropriately.
Let's look at it carefully: 1) Telephone attention: It is a classic of customer service and plays a fundamental role in our communication. It is almost impossible to conceive that a spa does not have this channel and surely in your case you are already using it. As recommendations Binance App Users Data I would only tell you that the main complaints from customers are usually: Make sure the phone number is paid. That the waiting time is too long. Let endless answering machines be used. Make it difficult to find on the website or by doing a Google search. Consumers, ideally, want a human person and not an answering machine to answer their questions quickly on the first ring. This will not always be possible, but we must always keep in mind what the users' expectations are to try to satisfy them. 2) Email: It has already become another of the indispensable means of communication and although its use is relatively recent (around 25 years), currently the vast majority of the population has this service. 
What should our emails be like? Basically following the rules that we proposed at the beginning, that is, always in accordance with our values and taking into account the age, social group and characteristics of our target audience. In this regard, we have to differentiate two types of emails: automated (or direct response) emails and specific emails. Unlike what happens with the telephone, emails do allow a certain automation that the client will appreciate due to the speed with which they are carried out. These types of emails can be pre-written and the sending can be automated at key moments of the purchase, such as: When the client purchases a service through your website, in the event that you have a booking engine or an e-commerce. When the customer purchases a cosmetic product and shipments must be made. When the user purchases a personalized gift voucher that can be downloaded or printed. When the date on which the service will be performed approaches as a reminder. Once the service has been carried out as a thank you (in which you could even include a satisfaction survey that allows you to continue improving. |
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