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A key effort to diversify its revenue
Now has more than 7 million subscribers, up from the 5 million it reported in the fall. The company also reported strong user growth. Daily active users grew 10% year-over-year in the December quarter to 414 million, with gains largely coming from outside the US and Europe. However, average revenue per user globally dipped 5% from the year-ago quarter. In the current quarter, Snap said it expects daily active users to continue to grow from the December quarter to 420 million.
The company is projecting year-over-year revenue growth of between 11% and 15% for the first three months of 2024. Tuesday’s report also comes as Snap attempts to revamp its public imag Brazil Mobile Number List and distance itself from social media peers like Meta and TikTok that have faced regulatory scrutiny and safety concerns. Snap on Friday launched a new brand campaign with the tagline “Less Social Media. More Snapchat” that aims to highlight its focus on private, personal conversations rather than passive consumption of content promoted by an algorithm. Snapchat does have a feed called Spotlight where users can scroll through algorithmically sorted, short-form videos. Once your core is in great shape, you move into adjacent lines of business that you think you can succeed in, and this is an expansion into an adjacent line of business that we think could be really successful. Former Zillow executives Carey Armstrong (right) and Greg Schwartz are the co-founders of Tomo. (Tomo Photos) How do you plan to compete with home search giants like Zillow, and what’s the value proposition Tomo offers? When you see folks competing on ad spend and brands, it’s usually that the category has matured to the point where you’re getting down to base economics. At that same moment is when AI emerges, and we’re going to compete based on product innovation. |
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